The guidance gap is real. And it is growing.
The average counsellor-to-student ratio in schools is far above the internationally recommended 1:250.
Career uncertainty among 15-year-olds has doubled over the past decade, with 4 in 10 students now unclear about their future. This is directly linked to limited access to structured guidance.
OECD Teenage Career Readiness Report, May 2025 (PISA 2022 data. 690,000 students. 80 countries)
Of core job skills will change by 2030, Students in secondary school today are preparing for a workforce that looks fundamentally different.
OECD/WEF Future of Jobs Report, 2025
These are not isolated problems. They are systemic — and they have real consequences for students, for schools, and for the UAE’s ability to develop the talent its economy needs. Masary changes that equation. Not by replacing your counsellors. By giving them the tools, the data, and the AI support to do their jobs at a scale that was never previously possible.
“Masary is not a single tool — it is a complete career guidance infrastructure, delivered to your school at zero cost and designed to work within your existing operations from day one.”
A full LMS-powered career guidance experience for every student in Grades 8 through 12. Each student gets a personalised pathway, a structured five-layer learning journey, real-world simulations, a portfolio, and access to five AI tools — all within a single platform built for the UAE.
a structured, measurable career guidance programme running for every student, every year, without placing additional load on your counseling team.
Real-time visibility across every student's journey — pathway progress, module completion, engagement levels, and risk indicators — presented in a clean, actionable dashboard that counsellors can use daily.
the ability to see every student, not just the ones who knock on the door. No more guidance by exception.
Lumi is Masary's AI counselor tool — working alongside your human counselors to surface insights, flag concerns early, and suggest personalised interventions based on each student's behaviour and progress inside the platform.
a force-multiplier that extends the reach of every counselor on your team without adding headcount.
Aggregate school-level data for leadership — pathway distribution across year groups, cohort engagement rates, at-risk summaries, and exportable reports for governors, inspection bodies, or Ministry reporting.
evidence. Clear, structured data that demonstrates the impact of your school's career guidance programme.
“Lumi is not a replacement for your counsellors. She is what happens when your counsellors have access to data, pattern recognition, and personalised insight at a scale no human team could manage alone.
While your counsellors are in sessions, in meetings, or managing the day-to-day demands of school life, Lumi is watching every student’s journey — identifying early signals, generating personalised insights, and making sure that when a counsellor does sit down with a student, they already know what that student needs.
Lumi continuously processes each student's progress, behaviour, and assessment data — and surfaces meaningful insights in the counsellor dashboard in plain language. Not raw data. Actionable intelligence.
When a student's engagement drops, their pathway confidence signals shift, or their progress stalls in a way that matters, Lumi flags it — before it becomes a problem that requires crisis intervention rather than a simple check-in.
For each flagged student, Lumi suggests a tailored next step — a conversation topic, a module recommendation, a resource, or a referral — giving counsellors a clear starting point for every intervention.
A straightforward Memorandum of Understanding between your school and MindBase Education. No procurement complexity, no licensing fees, no legal negotiation — just a formal commitment that takes your school partnership live. Timeline: 1-3 days
Our technical team configures the Masary platform for your school — uploading your student roster, setting up grade groups, and running system checks. Timeline: Up to 2 weeks
A dedicated onboarding session for your counsellors and relevant teaching staff — covering the platform, the dashboard, Lumi’s capabilities, and how to get the most out of Masary from day one. Available in-person or remotely. Timeline: Half-day session
Students receive access, complete their Discovery Assessments, and begin their journeys. Your counsellors can monitor progress from the dashboard from the moment the first student logs in. Timeline: Rolling from orientation
A dedicated Masary school advisor is assigned to your school throughout the onboarding process and remains your point of contact for the first full term.
Co-branding options are available for schools that wish to present Masary as part of their own career guidance programme identity.
Masary is 100% free for every school— with no subscription fees, no premium tiers, no per-student charges, and no time limits. It is free today, and it will remain free for UAE schools for the foreseeable future.
This is made possible by the backing of Mubadala Investment Company, one of the world’s leading sovereign wealth funds, as part of a national commitment to building career guidance infrastructure for Emirati students at scale.
The best way to understand what Masary can do for your school is to see it. Request a demo and a Masary school advisor will be in touch within 24 hours to arrange a walkthrough at a time that works for you.
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