Masary was not built in isolation. It was designed in direct response to a gap that UAE schools, counsellors, and students have felt for years — and built with the institutional backing, the technology partnerships, and the content integrations to address it at national scale.
Every design decision in Masary reflects the UAE’s national priorities — UAE Vision 2031, the national STEM agenda, and the drive to equip Emirati students with the skills, direction, and confidence to contribute meaningfully to the economy they will inherit.
This is what it looks like when a career guidance platform is built for a country, not just for a market.
Masary is backed by Mubadala Investment Company — one of the world’s leading sovereign wealth funds and a cornerstone of the UAE’s long-term economic strategy. With assets under management exceeding USD 300 billion and a portfolio that spans technology, healthcare, energy, and infrastructure across more than 50 countries, Mubadala is not a passive investor. It is a strategic force in the UAE’s future.
Mubadala’s backing of Masary reflects a conviction that human capital development is as important as physical infrastructure — and that a generation of Emirati students who are well-guided, well-prepared, and well-matched to the careers they pursue is one of the most valuable investments the UAE can make
The partnership provides the long-term sustainability that a national career guidance programme requires — not a pilot, not a product, but a permanent part of the UAE education landscape.
Mubadala's involvement signals that Masary is aligned with the UAE's 10 and 20-year development goals — not built for this year's market, but for this generation's future.
Masary is built on a foundation of proven technology and trusted content partnerships — chosen specifically for their ability to deliver the quality, reliability, and depth that a national career guidance platform demands.
Programme Owner & Curriculum Lead MindBase Education is the organisation behind Masary — responsible for the programme’s, curriculum design, career pathway content, and ongoing development and delivery. MindBase brings deep UAE education sector expertise and a direct understanding of stakeholders’ needs, from student and schools, to counsellors and Educators.
Masary integrates with a curated set of best-in-class content and learning platforms — bringing trusted, globally recognised resources directly into the student journey without requiring students to leave the platform.
Masary is designed to grow — in reach, in depth, and in the connections it creates between students and the world they are preparing to enter. We are actively building relationships with universities, employers, and education organisations who share our commitment to giving UAE students the best possible foundation for their futures.
If that sounds like your organisation, we would like to hear from you.
Partner with Masary to reach highly motivated, profile-assessed UAE students at the precise moment they are making their university decisions.
Connect with the next generation of UAE talent — before they graduate.
Contribute to the quality and breadth of what Masary delivers to students and schools.
One ecosystem. Endless opportunities.
Better guidance. Better outcomes. Better futures.
Designed for students. Driven by partners.
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